Media & Entertainment

Learn how loyalty can positively influence the Media and Entertainment industry

  • Marvel’s First-Ever Loyalty Program is All About Customer Engagement

    Marvel’s First-Ever Loyalty Program is All About Customer Engagement

    Marvel’s First-Ever Loyalty Program is All About Customer Engagement By Jim Tierney | Aug. 3, 2016 Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics,...

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  • Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

    Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

    Will Marvel Help Usher in a New Era of Customer Loyalty Programs? By Jim Tierney | Aug. 12, 2016 When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that...

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  • Why Media & Entertainment Brands Are Turning to Loyalty Programs

    Why Media & Entertainment Brands Are Turning to Loyalty Programs

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  • 20 Characteristics for Best-in-Breed Loyalty Programs

    20 Characteristics for Best-in-Breed Loyalty Programs

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  • 45 Loyalty Marketing Ideas

    45 Loyalty Marketing Ideas

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  • Five Loyalty Lessons From Pokemon Go

    Five Loyalty Lessons From Pokemon Go

    Five Loyalty Lessons From Pokemon Go By Geoff Smith | Sept. 19, 2016 Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant...

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  • Why Marvel and other entertainment companies are focusing on loyalty

    Why Marvel and other entertainment companies are focusing on loyalty

    Why Marvel and other entertainment companies are focusing on loyalty Aug. 21, 2016 Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego...

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  • How USA Track & Field Engages Fans Through Multichannel Loyalty51:00

    How USA Track & Field Engages Fans Through Multichannel Loyalty

    Caleb Bailey, Strategic Program Manager, USATF, and Geoff Smith, SVP, Marketing, CrowdTwist, discuss how USA Track & Field identifies “superfans” using its multichannel loyalty program and the ways th

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