Some 84 percent of consumers said they would spend more with retailers that offer points for activities other than spending. Pepsi is one such brand that implemented an engagement-based multichannel loyalty strategy to connect with consumers. In this webinar, learn:
- Why Pepsi embraces a loyalty approach that includes engagement drivers that go beyond awarding a point for every dollar spent
- The steps Pepsi took to implement a Points for Action strategy
- The innovative ways Pepsi keeps its loyalty program fresh with new activities, incentives, and partnerships
- And much more!
