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How Surprise and Delight Amplifies Loyalty Marketing Strategies

January 24, 2017

The concept of ‘surprise and delight’ has increasingly grown among brands. Recognition from a positive and unexpected experience often generates an emotional connection and goodwill toward a brand, which ultimately translates to loyalty. This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy. Learn:

  • How surprise and delight moments can augment your brand
  • What audiences to target with surprise and delight gifts
  • Which key business objectives you can solve by implementing surprise and delight activities
  • Why surprise gifts should be special and relevant
  • And much more!
Go Back
41 Loyalty Marketing Ideas - 2015 Edition
41 Loyalty Marketing Ideas - 2015 Edition

What's Next
46 Brands That Leverage Social Media Engagement to Build Loyalty
46 Brands That Leverage Social Media Engagement to Build Loyalty