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The Rise Of Engagement Loyalty - How Pepsi Rewards Customers for Everything They Do With the Brand

October 29, 2014

Some 84 percent of consumers said they would spend more with retailers that offer points for activities other than spending. Pepsi is one such brand that implemented an engagement-based multichannel loyalty strategy to connect with consumers. In this webinar, learn:

  • Why Pepsi embraces a loyalty approach that includes engagement drivers that go beyond awarding a point for every dollar spent
  • The steps Pepsi took to implement a Points for Action strategy
  • The innovative ways Pepsi keeps its loyalty program fresh with new activities, incentives, and partnerships
  • And much more!
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