There’s tremendous power in brand advocacy. But evoking true passion for your brand requires the right insight and approach to engage an audience. Learn how USA Track & Field identifies “superfans” using its multichannel loyalty program and the ways the brand rewards its dedicated audience to fuel the fandom. In this webinar, learn:
- How USATF leverages its multichannel loyalty program to identify its superfans
- What metrics USATF tracks to determine how its most dedicated fans engage with the brand
- The unique ways USATF engages and rewards loyal fans through experiences and money-can’t buy rewards
- And much more!