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10 Ways to Surprise and Delight Customers to Drive Loyalty

January 23, 2017

To nurture connections, sometimes organizations must go beyond what’s traditionally expected and surprise and delight customers. This e-book highlights 10 ways brands use unanticipated surprises to deepen the emotional link with consumers, reinforce loyalty, and drive positive Word-of Mouth. Learn:

  • How surprises can amplify loyalty marketing
  • Ways to align goals with a surprise and delight strategy
  • Which segments are a good match for such an approach
  • Fresh real-world surprise and delight examples
  • And much more!
Go Back
How to Guide: 5 Ways to Measure the Business Impact of a Loyalty Program
How to Guide: 5 Ways to Measure the Business Impact of a Loyalty Program

What's Next
16 Innovative Loyalty Programs of 2016
16 Innovative Loyalty Programs of 2016