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How USA Track & Field Engages Fans Through Multichannel Loyalty

May 15, 2015

There’s tremendous power in brand advocacy. But evoking true passion for your brand requires the right insight and approach to engage an audience. Learn how USA Track & Field identifies “superfans” using its multichannel loyalty program and the ways the brand rewards its dedicated audience to fuel the fandom. In this webinar, learn:

  • How USATF leverages its multichannel loyalty program to identify its superfans
  • What metrics USATF tracks to determine how its most dedicated fans engage with the brand
  • The unique ways USATF engages and rewards loyal fans through experiences and money-can’t buy rewards
  • And much more!
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