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The_Forrester_Wave_2017

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The Forrester Wave™: Customer Loyalty Solutions, Q3 2017 The 13 Providers That Matter Most, And How They Stack Up by Emily Collins August 14, 2017 For B2C MArkEting ProFEssionAls ForreSTer.CoM key takeaways Brierley+Partners, Aimia, epsilon, ICF olson 1to1, And Bond Brand Loyalty Lead The Pack Forrester's research uncovered a market in which Brierley+Partners, Aimia, Epsilon, iCF olson 1to1, and Bond Brand loyalty lead the pack. Merkle loyalty solutions, kobie Marketing, Comarch, Crowdtwist, HelloWorld, Collinson group, and inte Q offer competitive options. sessionM is a contender in the space. B2C Marketing Pros Are Looking For reliable Technology And Services Partners the customer loyalty solutions market remains relevant because more B2C marketing professionals see it as a way to attract, identify, and engage their best customers. Marketers trust loyalty solutions providers to act as strategic partners, advising them on how to best earn customers' loyalty and providing technology solutions to execute on these strategies. Agility, Insight, And Innovation Are Key Differentiators Competitive offerings are reaching product parity and equal scale. going forward, agility, innovation, and tailored strategic guidance will dictate which providers will lead the pack and help clients earn the emotional and behavioral loyalty of their customers. Why read this report in our 30-criteria evaluation of customer loyalty solutions, we identified the 13 most significant ones — Aimia, Bond Brand loyalty, Brierley+Partners, Collinson group, Comarch, Crowdtwist, Epsilon, HelloWorld, iCF olson 1to1, inte Q, kobie Marketing, Merkle loyalty solutions, and sessionM — and researched, analyzed, and scored them. this report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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