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The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016 The Seven Providers That Matter Most And How They Stack Up by Emily Collins January 4, 2016 For CustomEr InsIghts ProFEssIonals FOrreSTer.COM Key takeaways CI Pros Look For Providers With Differentiated, reliable, And Technology-enabled Solutions the customer loyalty solution market is growing because more customer insights professionals see loyalty technology and services as a way to increase customer retention and engagement, as well as enrich customer relationships. Three Vendors Offer Leading Solutions For Midsize Organizations Forrester's research uncovered a market in which 500friends (a merkle Company), Crowdtwist, and aimia lead the pack. Clutch and DataCandy offer competitive options. Deluxe Corporation and Inte Q global lag behind. Leaders In This Space Will Push Client Loyalty Strategies To The Next Level as legacy loyalty offerings become more commoditized, improved engagement, strategy, and customer experience (CX) capabilities will dictate which providers will lead the next evolution of loyalty solutions. Why read this report In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a merkle company; aimia; Clutch; Crowdtwist; DataCandy; Deluxe Corporation; and Inte Q global — and researched, analyzed, and scored them. this report details our findings on how well each vendor fulfills our criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner for their customer loyalty initiatives.

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