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Change is Good, Even for Loyalty Programs

January 23, 2017

Modifying a loyalty program is an opportunity to help marketers keep customers actively engaged. Yet sometimes, consumer reaction to even from the most well-intentioned changes may not be what marketers expect. This report will help loyalty marketers take a more methodical approach to implementing updates and learn how to better manage consumer response. In this Forrester report, you will learn:

  • Why taking an iterative approach to your loyalty program is important
  • Strategies to manage customer response to proposed changes
  • Real-world examples of brands that made changes their loyalty programs
  • And much more!
Go Back
The State and Future of Loyalty: Perspectives From The Experts
The State and Future of Loyalty: Perspectives From The Experts

What's Next
20 Characteristics for Best-in-Breed Loyalty Programs
20 Characteristics for Best-in-Breed Loyalty Programs