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How to Guide: 5 Ways to Measure the Business Impact of a Loyalty Program

January 24, 2017

For any loyalty program, a positive Return on Investment is the true measure of success. To keep a program running, it’s essential to understand what key metrics you should measure that align with your brand goals. This how-to guide identifies five important measurement strategies that will help you determine the business impact of your loyalty initiative. Learn:

  • The importance of measuring loyalty program success
  • Why loyalty program measurement varies by industry
  • How Look-Alike Modeling helps you understand changes in spend behavior
  • Why control groups are a necessary part of your ROI analysis
  • And much more!
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