Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning superfans into brand advocates doesn’t happen overnight. Brands must first understand how to identify loyal followers and nurture those relationships to keep superfans engaged for the long term. In this whitepaper, learn:
- How superfans influence your brand and drive ROI
- What defines a superfan
- Which metrics to measure to identify superfans
- Different ways top brands engage superfans to keep the momentum strong
- And much more!