Marriott Completes Starwood Acquisition;
Loyalty Programs to Merge
By Jim Tierney | Sept. 26, 2016
After months of waiting, the deal is finally done: Marriott International has officially acquired Starwood Hotels & Resorts Worldwide, creating the world’s largest hotel chain. The 30-brand Marriott family now includes more than 5,700 properties and over a million rooms around the world.
One of the biggest question marks to come out of the initial announcement late last year was the fate of the two brands’ loyalty programs. Two of the largest programs in the space, Starwood Preferred Guest and Marriott Rewards, make up about 85 million guests combined.
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