How Loyal Customers
Can Be Drawn Away
Nov. 1, 2016
Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender.
Multichannel loyalty and analytics company CrowdTwist surveyed 1,027 internet users ages 18 to 71 in North America about their perceptions of brand loyalty. More than a quarter (27.4%) of female respondents said they always buy their preferred brand—regardless of price, quality, convenience or brand promise.