CrowdTwist

Loyalty Engaged.

  • Boomers or Bust This Holiday Season Nov. 21, 2016 While store décor turned to yuletide twinkle before the candy corn was totally off the shelves, this week is when the holiday shopping season...

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  • 3 Strategies to Better Serve Millennial Shoppers Nov. 16, 2016 Millennials are increasingly front of mind for many brands and retailers. Polling by Ipsos found that millennials with household...

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  • How Loyal Customers Can Be Drawn Away

    How Loyal Customers Can Be Drawn Away

    How Loyal Customers Can Be Drawn Away Nov. 1, 2016 Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality,...

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  • Battle For the Sexes: Women Are More Brand Loyal Than Men, and Are Stronger Brand Advocates

    Battle For the Sexes: Women Are More Brand Loyal Than Men and Are Stronger Brand Advocates Oct. 24, 2016 According to new research from multichannel loyalty and engagement firm CrowdTwist, women...

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  • How to keep your loyalty program from failing over the holidays

    How to keep your loyalty program from failing over the holidays

    How to keep your loyalty program from failing over the holidays By Jake Weatherly | Oct. 21, 2016 August research from the Berkeley Research Group shows loyalty programs will be a massive...

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  • CrowdTwist Examines Gender Differences Connected to Customer Loyalty

    CrowdTwist Examines Gender Differences Connected to Customer Loyalty

    CrowdTwist Examines Gender Differences Connected to Customer Loyalty By Jim Tierney | Oct. 20, 2016 Loyalty marketers are always seeking better and more efficient ways to target various customer...

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  • Marriott Completes Starwood Acquisition; Loyalty Programs to Merge

    Marriott Completes Starwood Acquisition; Loyalty Programs to Merge

    Marriott Completes Starwood Acquisition; Loyalty Programs to Merge By Jim Tierney | Sept. 26, 2016 After months of waiting, the deal is finally done: Marriott International has officially acquired...

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  • Can Chipotle CEO’s Transparency Instill Brand Loyalty Among Customers?

    Can Chipotle CEO’s Transparency Instill Brand Loyalty Among Customers?

    Can Chipotle CEO’s Transparency Instill Brand Loyalty Among Customers? By Jim Tierney | Sept. 23, 2016 It’s been a most interesting year for Chipotle, as it has attempted to recover from an E coli...

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  • Four Ways a Multichannel Loyalty Program Supercharges Marketing Strategies

    Four Ways a Multichannel Loyalty Program Supercharges Marketing Strategies

    Four Ways a Multichannel Loyalty Program Supercharges Marketing Strategies Sept. 19, 2016 Retail brands contend with a constantly evolving and competitive landscape no longer led by brands. They...

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  • Five Loyalty Lessons From Pokemon Go

    Five Loyalty Lessons From Pokemon Go

    Five Loyalty Lessons From Pokemon Go By Geoff Smith | Sept. 19, 2016 Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant...

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  • To Have a Killer Loyalty Program Retailers Need to Think Big

    To Have a Killer Loyalty Program Retailers Need to Think Big

    To Have a Killer Loyalty Program Retailers Need to Think Big Sept. 6, 2016 Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these...

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  • Driving Engagement With Middle of the Pack Customers

    Driving Engagement With Middle of the Pack Customers

    Driving Engagement With Middle of the Pack Customers By Geoff Smith | Aug. 30, 2016 The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about...

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  • Tips for driving customer loyalty in the restaurant industry

    Tips for driving customer loyalty in the restaurant industry

    Tips for driving customer loyalty in the restaurant industry By Geoff Smith | Aug. 29, 2016 According to Colloquy’s 2015 Loyalty Census, 54.8 million Americans are enrolled in a restaurant loyalty...

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  • Why Marvel and other entertainment companies are focusing on loyalty

    Why Marvel and other entertainment companies are focusing on loyalty

    Why Marvel and other entertainment companies are focusing on loyalty Aug. 21, 2016 Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego...

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  • Consumers Prefer SMS for Loyalty Program Updates

    Consumers Prefer SMS for Loyalty Program Updates

    Consumers Prefer SMS for Loyalty Program Updates Aug. 19, 2016 Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less...

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  • Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

    Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

    Will Marvel Help Usher in a New Era of Customer Loyalty Programs? By Jim Tierney | Aug. 12, 2016 When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that...

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  • Six Ways to Decrease Liability in Loyalty Programs

    Six Ways to Decrease Liability in Loyalty Programs

    Six Ways to Decrease Liability in Loyalty Programs By Geoff Smith | Aug. 10, 2016 Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer....

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  • US: Marvel launches loyalty programme

    US: Marvel launches loyalty programme Aug. 4, 2016 Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film...

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  • Marvel’s First-Ever Loyalty Program is All About Customer Engagement

    Marvel’s First-Ever Loyalty Program is All About Customer Engagement

    Marvel’s First-Ever Loyalty Program is All About Customer Engagement By Jim Tierney | Aug. 3, 2016 Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics,...

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  • Marvel launches insider program to reward devoted fans

    Marvel launches insider program to reward devoted fans

    Marvel launches insider program to reward devoted fans By Kevin Allen | July 29, 2016 Superhero fans no longer have to suffer the injustice of not being rewarded for their devotion to their...

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