20 Characteristics for Best-in-Breed Loyalty Programs

February 5, 2017

When launching a new loyalty program or changing an existing one, marketers often ponder what key elements make up a great loyalty program. This e-book offers 20 key characteristics brands should consider to maintain consumer interest and drive repeat purchases and engagement. Learn:

  • Why a tier structure is a smart strategy to recognize and segment customers
  • The importance of personalization to strengthen customer relationships
  • How soft benefits can help you stand apart from competitors
  • Why tender-neutral programs maximize your value to consumers
  • And much more!
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