The Loyalty Landscape
CrowdTwist surveyed marketers to discover how consumers interact with loyalty programs and how this impacts...
Most Recent Content
How to Choose the Right Loyalty Technology Solution Vendor
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand's needs.
Lessons from Sleep Number: Don’t Snooze on your Brand Advocates
Brand advocates help your brand engage and build relationships with future prospects, leads and customers. Sleep Number knows exactly how to tap into this powerful customer base.
How tarte Designed an Effective Beauty Brand Loyalty Program
Beauty brands such as tarte are investing in multichannel loyalty solutions like CrowdTwist to capture data by engaging and rewarding members, driving spend and turning customers into brand advocates.
Why Your B2B Company Needs a Loyalty Program
Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.
Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience
Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.
5 Loyalty Program Best Practices for Quick Service Restaurants
QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.
Building Customer Loyalty Through Predictive Analytics and Personalization
CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.
How to Optimize Your Loyalty Program for Gen Z and Millennials
Loyalty program participation is high across Generation Z and Millennials, it’s also a deciding factor in brand selection and loyalty. Here's how to maximize spend and engagement across generations.
Driving Loyalty with Measurable Brand Experiences
Loyalty360 interviewed CrowdTwist about the challenges and trends around driving loyalty with memorable brand experiences.
Infographic: The Gender Divide on Brand Loyalty
Discover the differences in brand loyalty between men and women in this research from CrowdTwist.
Loyalty Trends: Generation Z vs. Millennials
CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, and their brand loyalty.
How to Win Gen Z’s Loyalty This Back-to-School Season
According to CrowdTwist’s recent research, 64% of Generation Z are persuaded to shop with a brand if they have a loyalty program. Let’s take a look at some of the trends we’re seeing with GenZ.
How to Sell More to Existing Customers with Multichannel Loyalty
Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. Here are some ways brands can engage customers and incentivize them.
Applying Effective Surprise and Delight Tactics to Different Customer Segments
Brands who surprise & delight their customers often provide an exceptional customer experience. surprise & delight can be an effective strategy to help reinforce your relationship with your customers.
7 Ways to Add More Value to Your Loyalty Program
Let’s take a look at the ways you can build stronger, more profitable relationships with your customers and engage loyalty members beyond transactions.
How Receipt Scanning Can Add Value to a CPG Loyalty Program
Here are some of the benefits CPG brands can glean from incorporating receipt scanning functionality into their loyalty offerings.
Six Ways to Decrease Liability in Loyalty Programs
The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.
Driving Engagement with Middle of the Pack Customers
While it is important for brands to retain their most engaged consumers to reinforce loyalty, there’s value to identifying and prompting other customer segments.
How Zumiez Drives Loyalty with a Powerful Omnichannel Experience
Zumiez invests in its omnichannel strategy by putting the customer at the center focus across three areas: flexible purchases, multichannel support and customer rewards.
What CPG Brands Can Do With Multichannel Loyalty Data