The Loyalty Landscape
CrowdTwist surveyed marketers to discover how consumers interact with loyalty programs and how this impacts...
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Most Recent Content
5 Loyalty Best Practices for Subscription Companies
In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.
The CMO’s Guide to Customer Loyalty
This guide offers strategies for marketing executives to utilize when developing an innovative customer loyalty and engagement plan, from aligning brand identity to leveraging the right customer data.
7 Steps To Building A World-Class Luxury Loyalty Program
In this guide, we’ll highlight the unique tactics luxury brands can implement in their loyalty offering to encourage greater spend and retention from customers.
Why an Emotional Connection Matters in Loyalty and How to Achieve It
Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.
How Travel and Hospitality Brands Can Go the Extra Mile for Customers
Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.
How Pepsi Creates Emotional Loyalty
CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.
6 Customer Loyalty Tactics to Increase Retention and Acquisition
Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones
Trends and Technology Impacting Consumer Shopping Habits
Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018.
Loyalty Program Strategies for 2018
Loyalty programs will evolve to a new level of sophistication in 2018. Here’s a look into some of the big predictions in loyalty this year.
Make Better Business Decisions by Leveraging Customer Data
Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.
Steve Madden Kicks Loyalty into High Gear
CrowdTwist customer Steve Madden recently launched their first loyalty program SM PASS, a cutting-edge loyalty program that employs advanced technologies and customer engagement strategies.
How Loyalty Can Help Retailers Compete Against Amazon
The Most Innovative Loyalty Programs of 2017
Loyalty strategy and technology must continually evolve to keep customers coming back. Here are some of the most innovative loyalty programs from this year.
How to Leverage Data to Create Compelling Customer Experiences
By leveraging customer data captured in a multichannel loyalty solution, brands can make personalized recommendations, offer relevant promotions, and sell relevant products or services.
Why Your B2B Company Needs a Loyalty Program
Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.
Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience
Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.
5 Loyalty Program Best Practices for Quick Service Restaurants
QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.
How to Drive Brand Awareness with Loyalty
In an overcrowded marketplace brand awareness is often a key driver of consumer purchase decisions. Here’s how to design a loyalty program that that boosts the profile of your brand.
How to Choose the Right Loyalty Technology Solution Vendor
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.
Lessons from Sleep Number: Don’t Snooze on your Brand Advocates