Loyalty Trends: Generation Z vs. Millennials

August 30, 2017 Catherine Malone

CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. 

The survey uncovered some interesting results, here are some of the highlights!

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Infographic: The Gender Divide on Brand Loyalty
Infographic: The Gender Divide on Brand Loyalty

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