CrowdTwist Blog

Check out our thoughts on all things about loyalty and customer engagement.

  • How to Choose the Right Loyalty Technology Solution Vendor

    How to Choose the Right Loyalty Technology Solution Vendor

    Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand's needs.

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  • Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Brand advocates help your brand engage and build relationships with future prospects, leads and customers. Sleep Number knows exactly how to tap into this powerful customer base.

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  • How tarte Designed an Effective Beauty Brand Loyalty Program

    How tarte Designed an Effective Beauty Brand Loyalty Program

    Beauty brands such as tarte are investing in multichannel loyalty solutions like CrowdTwist to capture data by engaging and rewarding members, driving spend and turning customers into brand advocates.

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  • Why Your B2B Company Needs a Loyalty Program

    Why Your B2B Company Needs a Loyalty Program

    Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.

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  •  Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.

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  • 5 Loyalty Program Best Practices for Quick Service Restaurants

    5 Loyalty Program Best Practices for Quick Service Restaurants

    QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.

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  • Building Customer Loyalty Through Predictive Analytics and Personalization

    Building Customer Loyalty Through Predictive Analytics and Personalization

    CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.

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  • How to Optimize Your Loyalty Program for Gen Z and Millennials

    How to Optimize Your Loyalty Program for Gen Z and Millennials

    Loyalty program participation is high across Generation Z and Millennials, it’s also a deciding factor in brand selection and loyalty. Here's how to maximize spend and engagement across generations.

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  • Driving Loyalty with Measurable Brand Experiences

    Driving Loyalty with Measurable Brand Experiences

    Loyalty360 interviewed CrowdTwist about the challenges and trends around driving loyalty with memorable brand experiences.

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  • Infographic: The Gender Divide on Brand Loyalty

    Infographic: The Gender Divide on Brand Loyalty

    Discover the differences in brand loyalty between men and women in this research from CrowdTwist.

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  • Loyalty Trends: Generation Z vs. Millennials

    Loyalty Trends: Generation Z vs. Millennials

    CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, and their brand loyalty.

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  • How to Win Gen Z’s Loyalty This Back-to-School Season

    How to Win Gen Z’s Loyalty This Back-to-School Season

    According to CrowdTwist’s recent research, 64% of Generation Z are persuaded to shop with a brand if they have a loyalty program. Let’s take a look at some of the trends we’re seeing with GenZ.

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  • How to Sell More to Existing Customers with Multichannel Loyalty

    How to Sell More to Existing Customers with Multichannel Loyalty

    Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. Here are some ways brands can engage customers and incentivize them.

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  • Applying Effective Surprise and Delight Tactics to Different Customer Segments

    Applying Effective Surprise and Delight Tactics to Different Customer Segments

    Brands who surprise & delight their customers often provide an exceptional customer experience. surprise & delight can be an effective strategy to help reinforce your relationship with your customers.

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  • 7 Ways to Add More Value to Your Loyalty Program

    7 Ways to Add More Value to Your Loyalty Program

    Let’s take a look at the ways you can build stronger, more profitable relationships with your customers and engage loyalty members beyond transactions.

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  •  How Receipt Scanning Can Add Value to a CPG Loyalty Program

    How Receipt Scanning Can Add Value to a CPG Loyalty Program

    Here are some of the benefits CPG brands can glean from incorporating receipt scanning functionality into their loyalty offerings.

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  • Six Ways to Decrease Liability in Loyalty Programs

    Six Ways to Decrease Liability in Loyalty Programs

    The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.

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  • Driving Engagement with Middle of the Pack Customers

    Driving Engagement with Middle of the Pack Customers

    While it is important for brands to retain their most engaged consumers to reinforce loyalty, there’s value to identifying and prompting other customer segments.

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  • How Zumiez Drives Loyalty with a Powerful Omnichannel Experience

    How Zumiez Drives Loyalty with a Powerful Omnichannel Experience

    Zumiez invests in its omnichannel strategy by putting the customer at the center focus across three areas: flexible purchases, multichannel support and customer rewards.

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  • What CPG Brands Can Do With Multichannel Loyalty Data

    What CPG Brands Can Do With Multichannel Loyalty Data

    Multichannel loyalty and engagement solutions make it possible for CPG brands to collect purchase data, and combine it with engagement measures to obtain a consolidated view of the customer.

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