Blog

Insights and views on loyalty and customer engagement.

  • 6 Ways to Earn Loyalty from Millennial Moms

    6 Ways to Earn Loyalty from Millennial Moms

    In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • Brand Storytelling: Using Authenticity to Build Customer Relationships

    Brand Storytelling: Using Authenticity to Build Customer Relationships

    What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.

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  • Capturing the Loyalty of the Skeptical Consumer

    Capturing the Loyalty of the Skeptical Consumer

    Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.

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  • Earning Consumer Trust with Omnichannel Loyalty

    Earning Consumer Trust with Omnichannel Loyalty

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  • Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

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  • How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.

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  • How Pepsi Creates Emotional Loyalty

    How Pepsi Creates Emotional Loyalty

    CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.

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  • 6 Customer Loyalty Tactics to Increase Retention and Acquisition

    6 Customer Loyalty Tactics to Increase Retention and Acquisition

    Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones

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  • Trends and Technology Impacting Consumer Shopping Habits

    Trends and Technology Impacting Consumer Shopping Habits

    Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018.

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  • Loyalty Program Strategies for 2018

    Loyalty Program Strategies for 2018

    Loyalty programs will evolve to a new level of sophistication in 2018. Here’s a look into some of the big predictions in loyalty this year.

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  • Make Better Business Decisions by Leveraging Customer Data

    Make Better Business Decisions by Leveraging Customer Data

    Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.

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  • Steve Madden Kicks Loyalty into High Gear

    Steve Madden Kicks Loyalty into High Gear

    CrowdTwist customer Steve Madden recently launched their first loyalty program SM PASS, a cutting-edge loyalty program that employs advanced technologies and customer engagement strategies.

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  • How Loyalty Can Help Retailers Compete Against Amazon

    How Loyalty Can Help Retailers Compete Against Amazon

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  • The Most Innovative Loyalty Programs of 2017

    The Most Innovative Loyalty Programs of 2017

    Loyalty strategy and technology must continually evolve to keep customers coming back. Here are some of the most innovative loyalty programs from this year.

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  • How to Leverage Data to Create Compelling Customer Experiences

    How to Leverage Data to Create Compelling Customer Experiences

    By leveraging customer data captured in a multichannel loyalty solution, brands can make personalized recommendations, offer relevant promotions, and sell relevant products or services.

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  • Why Your B2B Company Needs a Loyalty Program

    Why Your B2B Company Needs a Loyalty Program

    Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.

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  •  Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.

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  • 5 Loyalty Program Best Practices for Quick Service Restaurants

    5 Loyalty Program Best Practices for Quick Service Restaurants

    QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.

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  • Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Here are some the reasons why brands are abandoning their store credit card loyalty programs and adopting multichannel loyalty and engagement programs instead.

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