Lauren Baer

  • Brand Storytelling: Using Authenticity to Build Customer Relationships

    Brand Storytelling: Using Authenticity to Build Customer Relationships

    What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.

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  • The CMO’s Guide to Customer Loyalty

    The CMO’s Guide to Customer Loyalty

    This guide offers strategies for marketing executives to utilize when developing an innovative customer loyalty and engagement plan, from aligning brand identity to leveraging the right customer data.

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  • How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.

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