Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

August 12, 2016 Catherine Malone

Will Marvel Help Usher in a New Era of
Customer Loyalty Programs?

By Jim Tierney | Aug. 12, 2016

When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that have opened the doors to, possibly, a new era in customer loyalty?

Peter Phillips, EVP/GM, Interactive & Distribution for Marvel, told Loyalty360that the new program is all about customer engagement.
 

 

 

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