How to keep your loyalty program from failing over the holidays

October 21, 2016 Catherine Malone

How to keep your loyalty program
from failing over the holidays

By Jake Weatherly | Oct. 21, 2016

August research from the Berkeley Research Group shows loyalty programs will be a massive contributing factor for consumers when deciding where to shop this holiday season. A wide range of businesses, from mass merchandisers to office supply retailers, will feel the impact as 24 percent to 55 percent of consumers reported that access to loyalty programs will affect their purchasing decisions.

With the National Retail Federation reporting holiday sales will see a 3.6 percent overall increase over last year, totaling $655.8 billion, it’s important retailers are listening.

 

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