With customer loyalty, and specifically loyalty programs set to get more spending this year, we speak to high-profile brands as well as industry experts to find out how to keep efforts fresh.
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CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs
How to Increase Loyalty Program Engagement
Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.
Capturing the Loyalty of the Skeptical Consumer
Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.
Brand Storytelling: Using Authenticity to Build Customer Relationships
What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.
CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement
Research indicates that brands are skeptical of how brands use their data, but omnichannel loyalty programs offer brands a competitive advantage and the opportunity to rebuild trust through relevancy.
Earning Consumer Trust with Omnichannel Loyalty
Building Customer Loyalty Through Predictive Analytics and Personalization
Why Leading Retailers are Abandoning Store Credit Card Loyalty
Here are some the reasons why brands are abandoning their store credit card loyalty programs and adopting multichannel loyalty and engagement programs instead.
How Loyalty Programs Have Become a Source of Valuable Insight
Insight captured by loyalty programs can drive successful customer retention and acquisition strategies, grow revenue, increase customer satisfaction and create memorable, personalized experiences.
5 Loyalty Best Practices for Subscription Companies
In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.
The CMO’s Guide to Customer Loyalty
This guide offers strategies for marketing executives to utilize when developing an innovative customer loyalty and engagement plan, from aligning brand identity to leveraging the right customer data.
7 Steps To Building A World-Class Luxury Loyalty Program
In this guide, we’ll highlight the unique tactics luxury brands can implement in their loyalty offering to encourage greater spend and retention from customers.
Why an Emotional Connection Matters in Loyalty and How to Achieve It
Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.
CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors
CrowdTwist, the leader in multichannel loyalty and engagement solutions, announced that Andrew Frawley has been appointed to the company’s Board of Directors.
Make Better Business Decisions by Leveraging Customer Data
Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.
How Travel and Hospitality Brands Can Go the Extra Mile for Customers
Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.
How Pepsi Creates Emotional Loyalty
CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.
How to Drive Brand Awareness with Loyalty
In an overcrowded marketplace brand awareness is often a key driver of consumer purchase decisions. Here’s how to design a loyalty program that that boosts the profile of your brand.
6 Customer Loyalty Tactics to Increase Retention and Acquisition