With customer loyalty, and specifically loyalty programs set to get more spending this year, we speak to high-profile brands as well as industry experts to find out how to keep efforts fresh.
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Steve Madden Kicks Loyalty into High Gear
How Loyalty Can Help Retailers Compete Against Amazon
Retailers can learn from Amazon’s success and establish a competitive advantage by investing in a loyalty and engagement program.
The Most Innovative Loyalty Programs of 2017
Loyalty strategy and technology must continually evolve to keep customers coming back. Here are some of the most innovative loyalty programs from this year.
How to Leverage Data to Create Compelling Customer Experiences
By leveraging customer data captured in a multichannel loyalty solution, brands can make personalized recommendations, offer relevant promotions, and sell relevant products or services.
How to Choose the Right Loyalty Technology Solution Vendor
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand's needs.
Lessons from Sleep Number: Don’t Snooze on your Brand Advocates
Brand advocates help your brand engage and build relationships with future prospects, leads and customers. Sleep Number knows exactly how to tap into this powerful customer base.
How tarte Designed an Effective Beauty Brand Loyalty Program
Beauty brands such as tarte are investing in multichannel loyalty solutions like CrowdTwist to capture data by engaging and rewarding members, driving spend and turning customers into brand advocates.
5 Loyalty Program Best Practices for Quick Service Restaurants
QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.
Building Customer Loyalty Through Predictive Analytics and Personalization
CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.
How to Optimize Your Loyalty Program for Gen Z and Millennials
Loyalty program participation is high across Generation Z and Millennials, it’s also a deciding factor in brand selection and loyalty. Here's how to maximize spend and engagement across generations.
Webinar Q&A with Emily Collins, Senior Analyst at Forrester Research, Inc.
Driving Loyalty with Measurable Brand Experiences
Loyalty360 interviewed CrowdTwist about the challenges and trends around driving loyalty with memorable brand experiences.
Infographic: The Gender Divide on Brand Loyalty
Discover the differences in brand loyalty between men and women in this research from CrowdTwist.
Why Your B2B Company Needs a Loyalty Program
Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.
Loyalty Trends: Generation Z vs. Millennials
CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, and their brand loyalty.
Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience
Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.
The Forrester Loyalty Wave and CrowdTwist
Loyalty Program Participation High Among GenZ and Millennials
CrowdTwist Named a Strong Performer in Customer Loyalty Solutions by Independent Research Firm
How to Win Gen Z’s Loyalty This Back-to-School Season