Articles

Check out our loyalty industry articles and CrowdTwist news

  • Steve Madden Kicks Loyalty into High Gear

    Steve Madden Kicks Loyalty into High Gear

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  • How Loyalty Can Help Retailers Compete Against Amazon

    How Loyalty Can Help Retailers Compete Against Amazon

    Retailers can learn from Amazon’s success and establish a competitive advantage by investing in a loyalty and engagement program.

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  • The Most Innovative Loyalty Programs of 2017

    The Most Innovative Loyalty Programs of 2017

    Loyalty strategy and technology must continually evolve to keep customers coming back. Here are some of the most innovative loyalty programs from this year.

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  • How to Leverage Data to Create Compelling Customer Experiences

    How to Leverage Data to Create Compelling Customer Experiences

    By leveraging customer data captured in a multichannel loyalty solution, brands can make personalized recommendations, offer relevant promotions, and sell relevant products or services.

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  • How to Choose the Right Loyalty Technology Solution Vendor

    How to Choose the Right Loyalty Technology Solution Vendor

    Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand's needs.

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  • Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Brand advocates help your brand engage and build relationships with future prospects, leads and customers. Sleep Number knows exactly how to tap into this powerful customer base.

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  • How tarte Designed an Effective Beauty Brand Loyalty Program

    How tarte Designed an Effective Beauty Brand Loyalty Program

    Beauty brands such as tarte are investing in multichannel loyalty solutions like CrowdTwist to capture data by engaging and rewarding members, driving spend and turning customers into brand advocates.

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  • 5 Loyalty Program Best Practices for Quick Service Restaurants

    5 Loyalty Program Best Practices for Quick Service Restaurants

    QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.

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  • Building Customer Loyalty Through Predictive Analytics and Personalization

    Building Customer Loyalty Through Predictive Analytics and Personalization

    CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.

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  • How to Optimize Your Loyalty Program for Gen Z and Millennials

    How to Optimize Your Loyalty Program for Gen Z and Millennials

    Loyalty program participation is high across Generation Z and Millennials, it’s also a deciding factor in brand selection and loyalty. Here's how to maximize spend and engagement across generations.

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  • Webinar Q&A with Emily Collins, Senior Analyst at Forrester Research, Inc.

    Webinar Q&A with Emily Collins, Senior Analyst at Forrester Research, Inc.

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  • Driving Loyalty with Measurable Brand Experiences

    Driving Loyalty with Measurable Brand Experiences

    Loyalty360 interviewed CrowdTwist about the challenges and trends around driving loyalty with memorable brand experiences.

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  • Infographic: The Gender Divide on Brand Loyalty

    Infographic: The Gender Divide on Brand Loyalty

    Discover the differences in brand loyalty between men and women in this research from CrowdTwist.

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  • Why Your B2B Company Needs a Loyalty Program

    Why Your B2B Company Needs a Loyalty Program

    Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty.

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  • Loyalty Trends: Generation Z vs. Millennials

    Loyalty Trends: Generation Z vs. Millennials

    CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, and their brand loyalty.

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  •  Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

    Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.

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  • The Forrester Loyalty Wave and CrowdTwist

    The Forrester Loyalty Wave and CrowdTwist

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  • Loyalty Program Participation High Among GenZ and Millennials

    Loyalty Program Participation High Among GenZ and Millennials

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  • CrowdTwist Named a Strong Performer in Customer Loyalty Solutions by Independent Research Firm

    CrowdTwist Named a Strong Performer in Customer Loyalty Solutions by Independent Research Firm

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  • How to Win Gen Z’s Loyalty This Back-to-School Season

    How to Win Gen Z’s Loyalty This Back-to-School Season

    According to CrowdTwist’s recent research, 64% of Generation Z are persuaded to shop with a brand if they have a loyalty program. Let’s take a look at some of the trends we’re seeing with GenZ.

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