Articles

Check out our loyalty industry articles and CrowdTwist news

  • Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

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  • CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist, the leader in multichannel loyalty and engagement solutions, announced that Andrew Frawley has been appointed to the company’s Board of Directors.

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  • Make Better Business Decisions by Leveraging Customer Data

    Make Better Business Decisions by Leveraging Customer Data

    Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.

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  • How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.

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  • How Pepsi Creates Emotional Loyalty

    How Pepsi Creates Emotional Loyalty

    CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.

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  •  How to Drive Brand Awareness with Loyalty

    How to Drive Brand Awareness with Loyalty

    In an overcrowded marketplace brand awareness is often a key driver of consumer purchase decisions. Here’s how to design a loyalty program that that boosts the profile of your brand.

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  • 6 Customer Loyalty Tactics to Increase Retention and Acquisition

    6 Customer Loyalty Tactics to Increase Retention and Acquisition

    Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones

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  • CrowdTwist Increases Revenue By 60% In 2017, Launches Loyalty Programs For AMC, Steve Madden, Carhartt, And More

    CrowdTwist Increases Revenue By 60% In 2017, Launches Loyalty Programs For AMC, Steve Madden, Carhartt, And More

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  • Loyalty Program Strategies for 2018

    Loyalty Program Strategies for 2018

    Loyalty programs will evolve to a new level of sophistication in 2018. Here’s a look into some of the big predictions in loyalty this year.

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  • Trends and Technology Impacting Consumer Shopping Habits

    Trends and Technology Impacting Consumer Shopping Habits

    Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018.

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  • Steve Madden Kicks Loyalty into High Gear

    Steve Madden Kicks Loyalty into High Gear

    CrowdTwist customer Steve Madden recently launched their first loyalty program SM PASS, a cutting-edge loyalty program that employs advanced technologies and customer engagement strategies.

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  • How Loyalty Can Help Retailers Compete Against Amazon

    How Loyalty Can Help Retailers Compete Against Amazon

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  • The Most Innovative Loyalty Programs of 2017

    The Most Innovative Loyalty Programs of 2017

    Loyalty strategy and technology must continually evolve to keep customers coming back. Here are some of the most innovative loyalty programs from this year.

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  • How to Leverage Data to Create Compelling Customer Experiences

    How to Leverage Data to Create Compelling Customer Experiences

    By leveraging customer data captured in a multichannel loyalty solution, brands can make personalized recommendations, offer relevant promotions, and sell relevant products or services.

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  • How to Choose the Right Loyalty Technology Solution Vendor

    How to Choose the Right Loyalty Technology Solution Vendor

    Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.

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  • Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

    Brand advocates help your brand engage and build relationships with future prospects, leads and customers. Sleep Number knows exactly how to tap into this powerful customer base.

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  • How tarte Designed an Effective Beauty Brand Loyalty Program

    How tarte Designed an Effective Beauty Brand Loyalty Program

    Beauty brands such as tarte are investing in multichannel loyalty solutions like CrowdTwist to capture data by engaging and rewarding members, driving spend and turning customers into brand advocates.

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  • 5 Loyalty Program Best Practices for Quick Service Restaurants

    5 Loyalty Program Best Practices for Quick Service Restaurants

    QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow.

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  • Building Customer Loyalty Through Predictive Analytics and Personalization

    Building Customer Loyalty Through Predictive Analytics and Personalization

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  • How to Optimize Your Loyalty Program for Gen Z and Millennials

    How to Optimize Your Loyalty Program for Gen Z and Millennials

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